When I first CODOed out of management and into PR I wasn't sure what public relations entailed, but I knew it sounded a lot more exciting and interesting than the numbers and confusion that came with economics and other management classes. Needless to say, I absolutely hated management and needed to get out!
Now that I am in my third and final year and taking more in depth classes, I'm realizing what public relations is all about. It's about being a jack-of-all-trades in the communications world. You must be able to speak effectively as you write and write as effectively as you speak. You must be able to know how to use all sorts of technology and social media. If you can't surf the Internet and find the things you need in a timely fashion, you can't meet deadlines. If you don't use your tools wisely you won't get the information needed to put together a great story. You are a speaking coach, a speaker, a journalist, and an information junkie taking in as much news as possible.
I'm not sure how PR professionals did their job back in the day without all of the technology we have today, but my hat is off to them. I will gladly use all of the technology I have from my computer to my cell phone to get the information I need for my next story.
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